Commercial & Industrial Finance Advisory

Capital Solutions for the Businesses That Build America

Verdad Holdings Group advises middle-market C&I operators on working capital, asset-based lending, term loans, and turnaround financing — so you can focus on running your business.

Serving manufacturers · distributors · industrial service providers · production companies · C&I operators

What We Do

Advisory Across the Full Capital Stack

We advise on the right structure — not just the nearest lender. Every engagement starts with understanding your business first.

Working Capital

Revolving credit, invoice factoring, and A/R financing to keep operations moving regardless of cycle timing.

Asset-Based Lending

Unlock borrowing capacity secured by your receivables, inventory, and equipment — even with limited cash flow history.

Term Loans

Structured capital for growth, acquisition, equipment investment, or debt refinancing with the right lender match.

Turnaround Financing

Advisory and capital solutions for businesses navigating distress, lender workouts, or covenant pressure.

Who We Work With

Built for the Middle Market

Verdad focuses exclusively on commercial and industrial operators — companies with real assets, real operations, and real capital needs that standard bank channels consistently underserve.

We work with businesses typically ranging from $2M to $100M+ in revenue that need a knowledgeable advocate in the room when lenders are making decisions that affect their future.

  • Manufacturers & fabricators
  • Distributors & wholesalers
  • Industrial service providers
  • Production companies
  • Transportation & logistics operators
  • Construction & specialty contractors
  • Food & beverage producers
  • Agricultural operations
Why Verdad

We Bring Lender-Side Thinking
to the Borrower's Table

01

We've Sat on Both Sides

Our team understands how lenders underwrite, score, and price deals — which means we position your business to win approval on terms that actually work for you.

02

We Move at Your Speed

Middle-market operators can't afford a 90-day capital process. We compress timelines, anticipate lender requests, and keep transactions moving without cutting corners.

03

We're Aligned With Your Outcome

Our model is built around getting your deal closed on favorable terms — not maximizing our placement volume. Your outcome is the measure of our work.

Advisory services involve commercial risk. Engagement of VERDAD does not guarantee that financing will be obtained or that any specific rate, term, or structure will be achievable. All financing decisions are made solely by the applicable lender. Full disclosures →

The Team

Founded by Finance Professionals Who Know the Lending Market

Ethan Myers and Chris Elizondo founded Verdad after years working across commercial lending, structured finance, and operational turnarounds. They built the firm they wished existed when they were on the other side of these transactions.

Ethan Myers
Ethan Myers
Co-Founder & Managing Partner

Commercial finance executive with a decade of experience across Wells Fargo and several banking institutions, rising to VP of Commercial Lending.

LinkedIn →
Chris Elizondo
Chris Elizondo
Co-Founder & Managing Partner

Business development professional with a background spanning investment banking, investment management, risk management, and commercial finance.

LinkedIn →

Ready to Move Forward?
Submit Your Application

Tell us about your deal and we'll get to work identifying the right lenders, structures, and path to closing — no obligation to proceed.

Confidential  ·  No obligation  ·  Reviewed within 1–2 business days

Ready to Talk Capital?

Schedule a confidential consultation with our team or submit an application online.