Commercial & Industrial Finance Advisory

Capital Solutions for the Businesses That Build America

Verdad Holdings Group advises middle-market C&I operators on working capital, asset-based lending, term loans, and turnaround financing.

Serving manufacturers · distributors · industrial service providers · production companies · C&I operators

What We Do

Advisory Across the Full Capital Stack

We advise on the structure that fits your business, then find the lender to match. Every engagement starts with understanding your business first.

Working Capital

Revolving credit, invoice factoring, and A/R financing to keep operations moving regardless of cycle timing.

Asset-Based Lending

Borrowing capacity secured by your receivables, inventory, and equipment, even with limited cash flow history.

Term Loans

Structured capital for growth, acquisition, equipment investment, or debt refinancing with the right lender match.

Turnaround Financing

Advisory and capital for businesses facing distress, lender workouts, or covenant pressure.

Who We Work With

Built for the Middle Market

Verdad focuses exclusively on commercial and industrial operators: companies with hard assets and real capital needs that standard bank channels consistently underserve.

We work with businesses seeking $5M to $250M in financing that need a knowledgeable advocate in the room when lenders are making decisions that affect their future.

  • Manufacturers & fabricators
  • Distributors & wholesalers
  • Industrial service providers
  • Production companies
  • Transportation & logistics operators
  • Construction & specialty contractors
  • Food & beverage producers
  • Agricultural operations
Why Verdad

We Bring Lender-Side Thinking
to the Borrower's Table

01

We've Sat on Both Sides

Our team understands how lenders underwrite, score, and price deals, which means we position your business to win approval on terms that actually work for you.

02

We Move at Your Speed

Middle-market operators can't afford a 90-day capital process. We compress timelines, anticipate lender requests, and keep transactions moving without cutting corners.

03

We're Aligned With Your Outcome

Our model is built around getting your deal closed on favorable terms, not around placement volume. Your outcome is the measure of our work.

Advisory services involve commercial risk. Engagement of VERDAD does not guarantee that financing will be obtained or that any specific rate, term, or structure will be achievable. All financing decisions are made solely by the applicable lender. Full disclosures →

The Team

Founded by Finance Professionals Who Know the Lending Market

Verdad was founded by finance professionals with careers spent across commercial lending, structured finance, and operational turnarounds. Most of that experience came on the lender's side of the table; Verdad puts it to work for the borrower.

Chris Elizondo
Chris Elizondo
Co-Founder & Managing Partner

Business development professional with a background spanning investment banking, investment management, risk management, and commercial finance.

LinkedIn →

Start With a Conversation

Schedule a confidential consultation with our team or submit an application online.